Do you have a business that would benefit for local promotion? So if that’s the case, then you may know about search engine optimization, or local SEO, so you can get that kind of organic search traffic. Naturally, the amount of traffic you do get can depend on certain things, but if there’s traffic then you can capture it. This article concerns local SEO, and we’ll talk more about how you can get started with it so you can drive more traffic from your local area.
The best thing you can ever learn about local SEO is to get into your customer’s mind and think the way they do. You need to understand the way your customer thinks to be able to determine how they would search online. Therefore, you need to be try and determine how someone would go about finding the products you provide or your site. Let’s presume that you run a furniture company that offers various types of furniture including tables, cupboards, sofas etc. However, your specialization is office furniture so if someone enters “table” into the search bar, will they be able to find you? Will your site and products match up to that search? Most definitely not. However, if they search for “office computer table” then that will be a suitable match. You need to stay away from broad keywords as the conversions are pretty low, even if they are popular and bring in a lot of traffic. This is why you should be going for targeted keywords that are less popular but yield higher conversions.
You should ask for reviews openly if you want your site to become well-known on a local level. If you don’t employ this tactic, you will be missing out on a lot of great opportunities. Most local sites are quite happy for you to interact with your customers and to ask for a review from them. So why not take advantage of this simple tip?
It’s simply an issue of taking enough time to ask your customers personally to provide a review for you. Now, that doesn’t mean you have to go out there and do it on a one to one basis. You could put up a simple message like “If you could take the time to post a quick review of our company on Yahoo local/Google/Bing, we would greatly appreciate it.” You could post this message either on your thank you page after people have sent you a message or signed up for your ezine, in your signature on your emails and on your site. You will find that these reviews will bring you more customers by increasing your credibility, no matter if they are great, terrible or ugly.
You should also make sure that your site features a local telephone number. If you mention you number in text, the search engines won’t be able to read it which is what you want. Go for a real phone number that shows that you’re a real company, which means 800 numbers shouldn’t be an option.
Why is that? They might look good and professional but they don’t show where you are located. Therefore, you need to make sure your phone number is real.
As more and more localized services are being started up, there will be much more to come from local SEO, even though at the moment it is still at the beginning. While it might take you some time to see results from this type of local SEO, you won’t turn to any other solution once you get a good grasp of the dynamics.
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